Ethical Issues In Marketing Woolworth And Coles Case Studies

Question: Discuss about the Ethical Issues in Marketing for Woolworth and Coles Case Studies. Answer: Introduction: Ethics in business, especially in the marketing field, is one of the contentious and complicated discipline in the history of business. The relationship between achieving the profits by acting ethically has been studied by both business experts and academics for a significant number of years with very little consensus(Ferrel, 2008, p. 2). This essay explores what entails to do the right thing or the wrong thing while marketing. Ethical marketing is more of the marketers philosophy rather than a marketing strategy(Vassilikopoulou, et al., 2008). The major elements of ethical marketing entail responsibility, fairness and a high degree of integrity in all business advertising. However, the practice of ethics in marketing among many business marketers becomes difficult because to be ethical it is a subjective judgment of determining what is right or wrong(Caner Banu, 2014, p. 153). This subjective judgment among the marketers has led to the establishment of rules and guidelines that the companies should follow while undertaking their marketing activities. To discuss ethical issues in marketing elaborately the paper uses two case studies of Woolworths and Coles companies in Australia that are faced by issues of unethical marketing. In the recent past, the issues of ethical marketing have been in the hot debate. This has been majorly attributable to the economic downturns which sometimes threaten the profits of the companies. To be able to survive in the market in the periods of economic recession some companies engage in unscrupulous business practices. However, some companies have realized the importance of maintaining good ethical practices. Companies practicing ethical marketing practices have become aware that by advertising and promoting their products ethically, they enhance their reputation from the perception of their customers as well as that of the general public(Ferrell, et al., 2005). The research findings have indicated some of the companies which engage in unethical marketing practices they do it unaware. They don't know what it entails ethical and unethical marketing practices. For example, the survey conducted by Ethics Resource Center in 2011 found that forty-three percent of the marketers lack ed ethical integrity(Marketing-Schools.Org, 2012). This just a mere example of how the unethical practices have been rampant among the businesses. Despite ethical marketing being good for the company, it has some advantages and disadvantages(Ferrell, et al., 2005). For example, a company practicing an ethical behavior in marketing will end up building a robust public image. On the other side, it may reduce the company profits as well as competitive advantage in the market. Since, there is no law governing unethical marketing, the majority of the companies prefer adopting the same as the way of increasing their competitive advantage both in the market and in their industry. There are some products to be sold they need a lot of appealing and exaggeration among the customers so that they prefer them when making a buying decision. Otherwise, the ethical marketing practices will kick the company out of the business. However for the companies that aim to enhance their brand image as well as develop a long-term relationship with their customers will prefer adopting an ethical behavior(Gellert Schalk, 2012, p. 102). This because actin g otherwise it may lead to the failure. Customers hate being exploited for the brands they prefer. Additionally, companies acting ethically in their advertisement practices promote an element of trust among their customers. For example, if the product or service translates to the aspects mentioned in its advertising, it builds trust among the customers that the company truly invested on the value and quality of the product. The distinction whether the company is acting in ethically or unethically it is very difficult to establish(Caner Banu, 2014, p. 155). This is because the majority of the companies adopt marketing behavior depending on the economic environment prevailing in the market. This leads many companies to act ethically in a certain aspect and unethically in some other aspects while undertaking their marketing campaigns. This explains how difficult it is for the businesses to act ethically in all situations while in the pursuance of the profits. Either to act ethically or unethically it is an open opportunity for all the companies(Carrigan, et al., 2005, p. 485). The company may decide to either engage in ethical or unethical marketing practice depending on the goals of the company. The company which anticipates building credibility and trust among its stakeholders both in the short run and long run will strive to adopt ethical marketing practice. On the other hand, the business which aims t o maintain high profits, as well as competitive advantage in the market, will end up adopting unethical marketing. For further explanation and understanding of the ethical issues in marketing this essay uses the two case studies of the Woolworth and Coles companies in Australia. The aspects of unethical practices among the Australian business are very common both at macro and micro levels. According to (Nationalist Alternative, 2011) some of the common characteristics of the firms in Australia are, entering into corrupt dealings with the Local Government Councilors to authorize development projects that do not reflect the interests of the people they represent. Second, insider trading among the companies' top management as well as the corporate board. Third, pollution covers without engaging in the adequate social responsibility as the way of compensating the society for the social damage caused. Fourth, selling the countrys minerals to the foreign Governments without the approval from relevant government agencies. Fifth, giving cheap foreign workers priority in employment opportunities instead of the Australian workers. Finally, engaging in unethical marketing practices. These are some of the unethical issues that are very dominant among the Australian busi nesses. Therefore, Woolworths and Coles are just representatives of so many companies practicing unethical business behavior in Australia. Woolworth, a giant supermarket in Australia, has been receiving criticism and condemnations from various groups in the country due to its unethical practices. Woolworth usually does the extensive promotional and advertisement campaigns to promote their products. However, their products, especially the foodstuff products, do not appropriately meet the consumers' needs. The findings have shown that the company products sometimes end up harming the health of the consumers. For example, in 2010 Woolworth was sued by Australian Competition and Consumer Commission (ACCC) for offering to customers substandard products. This lawsuit forced Woolworth to compensate the infants after it violated the standards of burn-free infant pajamas. Again, in 2013 the Australian Consumer and Competition Commission (ACCC) had found Woolworth guilty for fixing price involving Unilever and Colgate-Palmolive. Alternatively, in 2014 Jamie Oliver advertising received a lot of nationwide condemnation(Knox, 2014). This resulted to Woolworth recalling many of the defective Oliver-branded vegetable-modified toys. Still, in 2014, there arose allegations that the company dairy products did not meet the ethical standards. This was against the marketing campaigns that depicted a label of a cow in their products feeding on grass. However, the cows that produced the dairy products for the company never fed on natural grass(Caroline, 2014). Again, in 2015 there was a heated debate whether the Woolworth marketing strategy was unethical practice or a genius act (Henriquez Russell, 205)t. This was because the company targeted the buyers through the children. After shopping the customers were offered with free dominos and this caused the children to persuade and influence their parents to shop in Woolworth. Similarly, the same unethical marketing practices have encountered Coles. Coles also known as Wesfarmers has found itself in conflicts with ACCC due to unacceptable marketing strategies. In 2014, Coles was fined by court for availing misleading information on some of their products that had indicated they had been manufactured in Australia. Again, in the same year Coles was fined by the court for the misleading information on its marketing campaign about Coles Bakery and Cuisine Royale. The slogan on these two products which indicated that Baked Today, Sold today and in specific scenarios freshly Baked In-Store were deceptive and misleading(Austrlian Competition and Consumer Commission, 2014). However, these products were not even made in Australia as it had been indicated. For example, products resulting from bread were partially prepared by a separate supplier. On the other side, Cuisine Royale was not even being prepared in Australia but in the foreign nation whereby it was partia lly prepared and finished in the stores of Coles supermarkets. In addition to Woolworths and Coles engaging in the retails stores, it seems the companies want own everything. They have engaged in other business such as petrol stations which is totally different from their sole purpose(Knox, 2014). From the analysis of the two companies unethical marketing practices, it is clear that competition among the two giant supermarkets has resulted in the unethical business behavior. Conclusion Ethical marketing is the fundamental aspect of the business anticipating to operate in the market in the long run. Businesses that act ethically in their marketing campaigns tend to establish a good and long-lasting relationship with their customers. In addition to reliable relations with their existing customers, they also influence the new pool of potential customers through their robust reputation. However, despite ethical marketing practice having advantages it also has some disadvantages. For example, the business may end up failing if the competition in the market is tough and it may require a lot of appellation and exaggeration to sell. On another side, acting unethically among the marketers may help the company attain a competitive advantage. However, this competitive advantage is not sustainable and therefore short-lived. Unethical marketing practice has many drawbacks that supersede the benefits companies should highly focus on eliminating them. References Australian Competition and Consumer Commission, 2014. Federal Court finds Coles Freshly Baked and Baked Today marketing claims misleading. [Online] Available at: www.accc.gov.au//media-release/Federal- Court -finds- Coles Freshly Baked and Baked Today marketing claims misleading [Accessed 17 August 2016]. Caner, D. Banu, D., 2014. An Overview and Analysis of Marketing Ethics. International Journal of Academic Research in Business and Social Sciences, 4(11), pp. 151-158. Caroline, 2014. Are we being milked?. [Online] Available at: https://www.travelwrite.co.za/milking-consumers-over-dairy-claims/ [Accessed 17 August 2016]. Carrigan, M., Marinova, S. Szmigin, I., 2005. Ethics and international marketing. International Marketing Review, 22(5), pp. 481-493. Ferrel, L., 2008. Marketing Ethics, Wyoming: University of Wyoming. Ferrell, O. C., Fraedrich, J. Linda, F., 2005. Business Ethics: Ethical Decision Making and Cases. Boston: Houghton Mifflin. Gellert, F. Schalk, R., 2012. Age-related: Attitudes the influence on relationships and performance at work. Journal of Health Organization and Management, 26(1), p. 98117. Henriquez, M. S. Russell, E. L., 205. Is Woolworths targeting strategy Genius or Unethical?. [Online] Available at: https://mpk732.wordpress.com/2015/04/06/mauricio/ [Accessed 17 August 2016]. Knox, M., 2014. Supermarket Monsters: Coles, Woolworths and the Price We Pay for their Domination.. [Online] Available at: https://www.themonthly.com.au/issue/2014/august/1406815200/malcolm-knox/supermarket-monsters [Accessed 17 Agust 2016]. Marketing-Schools.Org, 2012. Ethical Marketing. [Online] Available at: https://www.marketing-schools.org/types-of-marketing/ethical-marketing.html [Accessed 17 August 2016]. Nationalist Alternative, 2011. Ethics for Australian Business. [Online] Available at: https://www.natalt.org/2010/01/29/ethics-for-australian-business/ [Accessed 18 August 2016]. Vassilikopoulou, A., Siomkos, G. Souvlaki, C., 2008. The Ethical and Unethical Dimensions of Marketing. Management Review: An International Journal, 3(2), pp. 49-60.

Svante August Arrhenius Essay Example For Students

Svante August Arrhenius Essay Svante August Arrhenius was born at Uppalsa, Sweden, on February 19,1859 His intelligence and creativity were apperent nt from an early agehe taughthimself to read when he was three Although credi ted with many scientificinnovations, he remains best known for his ionic theory of solutions, For which hewas awarded the Nobel Prize in chemistry in 1903 Arrhenius henius died inStockholm on October 2, 1927Science is a human endeavor subject to human frailties and governed bypersonalities, politics, and prejudice ces. One of the best illustrations of the oftenbumpy path of the advancement of scientific knowledge is the story of Swedishchemist Svante Arrhenius. When Arrhenius henius began his doctorate at theUniversity of Uppsala around 1880, he chose to study the passage of electricitythrough solutions. This was a problem that had baffled scientists for a century, Thefirst experiments had been done in the 17 70s by Cavendish, who corn pared theconductivity of salt solutions with that of ra in water, using his own physiologicalreaction to the electric shocks he rece ived! Arrhenius had an array of instrumentsto measure electric current, but the process of carefully weighing, meas uring, andrecording data from a multitude of experiments was a tedious one. We will write a custom essay on Svante August Arrhenius specifically for you for only $16.38 $13.9/page Order now After his long series of experimerits were performed, Arrhenius quit his laboratorybench and returned to his country home to try to formulate a model that couldaccount for his data, He wrote, I got the idea in the night of the 17th of May inthe year 1883, and I could not s leep that night until I had worked through thewhole problem. His idea was that ions were responsible for conducting electricitythrough a solution. B ack at Uppsa]a, Arrhenius took his doctoral dissertation containing the new theory to his advisor, Professor Cleve, an eminent chemist and the discoverer of theelements holmlum and thulium. Cleves unlnterested response was what Arrheniushad expected. It was in keeping with CIeves resistance to new ideas he had noteven accepted Mendeleevs periodic table, introduced ten years earlier. It is a long standing custom that before a doctoral degree is granted the dissertation must be defended before a panel of professors. Although this procedure i sstill followed at most universities today, the problems are usually worked out inprivate with the evaluating professors before the actual defense. However, w henArrhenius did it, the disserta tion defense was an open debate, which could berancorous and humiliating. Knowing that it would be unwise to antagonize hisprofessors, Arrhenius downplayed his convictions about his new theory as he de tended his dissertation. His diplomacy paid off: he was awarded his degree, albei treluctantly, as the prolessors still did not believe his model and considered him tobe a marginal scientist, at best. Such a setback could have ende d his scientific career, but Arrhenius was acrusader; he was determined to see his theory triumph. Recognizing his lowcredibility in his home coun try, he sen t his dissertation first to Rudolf Clausius, aGerman seientist who had fimnulat ed the second law of thermodynamics, butClausius wasnt interested. He next app roached Lothar Meyer, another Germanscientist who had gained prominence for his work on the periodicity of theclements, but Meyer was also unresponsive. Final ly, Arrhcnius found the rightchampion in Wilhelm Ostwald, a German profes sor o f chemistry at Riga. Ostwald, already known as a defender of revo lutionary chem ical causes, fullyaccepted the idea that reactions in solu tion often involve i ons. In 1885 Arrhenius began work ing in Ostwalds laboratory, continui ng hisresearch on ions. Reading everything he could find on the sub jeer, he ca meacross a research paper written by a Dutch scientist, Jacobus vant Heir, whi chwas particularly helpful in placing the ionic theory on firmer gnound. In 1887Arrhenius went to Amsterdalm to nicer vanl Heft At 22 years of age, vant Helphad postulated the existence of stereochemistry; that is, that atoms in moleculeshave definite relative positions in space. This theory was initially criticizedharshly, and vant Heft, aided by Ostwald, had to fight to have it accepted. Theionic theory was yet another unaccepted theory for which both Ostwald and vantHeft would extend their support. .ua760f62594c5057b9ffaec11af0399da , .ua760f62594c5057b9ffaec11af0399da .postImageUrl , .ua760f62594c5057b9ffaec11af0399da .centered-text-area { min-height: 80px; position: relative; } .ua760f62594c5057b9ffaec11af0399da , .ua760f62594c5057b9ffaec11af0399da:hover , .ua760f62594c5057b9ffaec11af0399da:visited , .ua760f62594c5057b9ffaec11af0399da:active { border:0!important; } .ua760f62594c5057b9ffaec11af0399da .clearfix:after { content: ""; display: table; clear: both; } .ua760f62594c5057b9ffaec11af0399da { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua760f62594c5057b9ffaec11af0399da:active , .ua760f62594c5057b9ffaec11af0399da:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua760f62594c5057b9ffaec11af0399da .centered-text-area { width: 100%; position: relative ; } .ua760f62594c5057b9ffaec11af0399da .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua760f62594c5057b9ffaec11af0399da .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua760f62594c5057b9ffaec11af0399da .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua760f62594c5057b9ffaec11af0399da:hover .ctaButton { background-color: #34495E!important; } .ua760f62594c5057b9ffaec11af0399da .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua760f62594c5057b9ffaec11af0399da .ua760f62594c5057b9ffaec11af0399da-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua760f62594c5057b9ffaec11af0399da:after { content: ""; display: block; clear: both; } READ: Political Corruption In Brazil EssayBy the time Arrhenius returned from Amsterdam, Ostwald had moved to Leipzig,where he had be come professor of chemistry. It was there that Ostwald andAnhenius put together a promotional strategy that would have done credit to acanny politician. In the then new journal Zeitschrift fur Physikalische Chemic,Ostwald wrote about the ionic theory, and finally the European scientificestablishment began to listen. Arrheniuss classic paper On the Dissociation ofSubstances in Aque ous Solulhms was published in 1887. The ionic theory had become one of thc most ctmtroversal issues in science. Although Ostwald, vant Holt, and Arrhenius continued to champion the causevigorously. many scientists remained vebenmently opposed to the theory. In fact,even though Arrhenius was by then a prominent scientist, his appointment asProfessor of Chemistry at the University of Stockholm was highly con troversial. Ultimately, the ionic theory triumphed. Arrheniuss fame spread, and honors wereheaped on him, culminating in tile Nobel Prize in chemistry. Nol one to rest on hislaurels, Arrhenius turned to new fields, in cluding astronomy; he formulated a newtheory that the solar system may have come into being through the collision ofstars. His exceptional versatility led him to study the use of serums to tightdisease, energy resources and conservation, and the origin of life.

Comfort Women Essays - Comfort Women, Forced Prostitution

Comfort Women Comfort Women In 1932, the Japanese armys comfort stations began. The Japanese Lieutenant-General Okamura Yasuji, was trying to find a solution to the 223 reported rapes by Japanese troops. So the only solution that he could find was to ask for comfort women to be sent for his soldiers in Shanghai, China. The Japanese Army made use of comfort stations a lot until the war ended in 1945. At a typical comfort station, a soldier paid a fee, obtained a ticket and a condom, and was admitted to a woman's space. Pak (her surname) was about 17, living in Hamun, Korea, when local Korean officials, acting on orders from the Japanese, began recruiting women for factory work. Someone from Pak's house had to go. In April of 1942, Korean officials turned Pak and other young women over to the Japanese, who took them into China, not into factories. Pak's history is not unusual. A majority of the women who provided sex for Japanese soldiers were forcibly taken from their families, or were recruited deceptively. Sometimes family members were beaten or killed if they tried to rescue the women, most in their teens. Once the women arrived at the comfort station, they were forced to have sex, typically with 20 to 30 men a day. If they resisted, they were beaten or killed. Nearly all of the two-and-a-half million Japanese soldiers who surrended to the Allies in 1945 would have known about the comfort system, according to George Hicks' book The Comfort Women. However, after the war the comfort stations quickly faded from public consciousness, and for years the issue received little attention. Accounts of former comfort women reveal that many told only a few family members or no one about their experiences. The events that led to international awareness of the issue began in 1988. In that year, Professor Yun Chung Ok of Ehwa Women's University in Korea began to lead an activist group that conducted and presented research about the comfort women. In 1990, 37 women's groups in Korea formed the Voluntary Service Corps Problem Resolution Council and demanded that the Japanese government admit that Korean women had been forcibly drafted to serve as comfort women, publicly apologize, fully disclose what happened, raise a memorial, compensate survivors or their families, and include the facts in historical education. In response, the Japanese government denied that women had been forced to work at comfort stations and maintained that it was never involved in operating comfort stations. In 1991, three Korean former comfort women filed a lawsuit against the Japanese government. History

Running Delphi Applications With Parameters

Running Delphi Applications With Parameters Though it was much more common in the days of DOS, modern operating systems also let you run command line parameters against an application so that you can specify what the application should do. The same is true for your Delphi application, whether it be for a console application or one with a GUI. You can pass a parameter from Command Prompt in Windows or from the development environment in Delphi, under the Run Parameters menu option. For this tutorial, well be using the parameters dialog box to pass command line arguments to an application so that itll be as if were running it from Windows Explorer. ParamCount and ParamStr() The ParamCount function returns the number of parameters passed to the program on the command line, and ParamStr returns a specified parameter from the command line. The OnActivate event handler of the main form is usually where the parameters are available. When the application is running, its there that they can be retrieved. Note that in a program, the CmdLine variable contains a string with command line arguments specified when the application was started. You can use CmdLine to access the entire parameter string passed to an application. Sample Application Start up a new project and place a Button component on Form. In the buttons OnClick event handler, write the following code: procedure TForm1.Button1Click(Sender: TObject) ;begin ShowMessage(ParamStr(0)) ; end; When you run the program and click the button, a message box appears with the path and file name of the executing program. You can see that ParamStr works even if you havent passed any parameters to the application; this is because the array value 0 stores the file name of the executable application, including path information. Choose Parameters from the Run menu, and then add Delphi Programming to the drop-down list. Note: Remember that when you pass parameters to your application, separate them with spaces or tabs. Use double quotes to wrap multiple words as one parameter, like when using long file names that contain spaces. The next step is to loop through the parameters using ParamCount() to get the value of the parameters using ParamStr(i). Change the buttons OnClick event handler to this: procedure TForm1.Button1Click(Sender: TObject) ;var j:integer; beginfor j : 1 to ParamCount do ShowMessage(ParamStr(j)) ; end; When you run the program and click the button, a message appears that reads Delphi (first parameter) and Programming (second parameter).

The Value of Jackson Pollock's Painting Assignment

The Value of Jackson Pollock's Painting - Assignment Example The paper "The Value of Jackson Pollock's Painting" concerns the paintings of Jackson Pollock. Jackson Pollock’s painting can be sold for millions dollars because the artist is generally identified as a self created legend, is related to the innovative painting technique of drip painting within Abstract Expressionism genre, his artworks are renowned for spontaneity, his artistic career is interconnected with the development of mass media, and his artworks are symbolic of Americanism with immense artistic and economic value. One can see that fame and success within the scenario of art cannot be attained without any individual effort. Harold Rosenberg stated that, â€Å"The act on the canvas springs from an attempt to resurrect the saving moment in his â€Å"story† when the painter first felt himself released from Value-myth of past self-recognition†. For instance, the popularity of the artworks by Jackson Pollock is interconnected with the artist’s effort t o go beyond the limits of traditional mode of painting. To be specific, the artist did not try to follow the painters who adopted traditional methods in painting. Instead, he chose his own way and method within art. Besides, he knew that traditionalistic approach towards art, especially in painting, cannot help him to attain the status of a legend. But one must not misunderstand that his aim was to acclaim fame because he believed in individual freedom of artists. Similarly, Jackson Pollock was deeply interested in experimenting with different types of paints.

Final Essay Example | Topics and Well Written Essays - 1500 words - 5

Final - Essay Example He was also among the first philosophers to believe that kings did not have any rights over commoners. Hobbes had a strong conviction that no man has a natural right to dominate another man (Hobbes, 2013:21). He was also among the first people to express – in writing – that he trusted that all men were created equal. This seems to have been the genesis of the two ideologies of liberalism and conservatism. Hobbes represented the latter (Lieberman, 2013:54). At face value, Hobbes’ views appear to lean towards liberalism, but a closer look reveals a deeply entrenched conservative mindset that does not waver in the face of the strongest winds of liberalism. The fact that Hobbes often features – constantly – on the conservative side in liberalism versus conservatism debates shows that he was a conservative thinker (Mannheim, 2013:14). He is the epitome, the embodiment, the perfect example of what a conservative should be. Hobbes, while employed as an instructor to a young King Charles II, exerted so much influence on England’s throne that the king had to agree to be the first monarch to divide his ordained power over Britons with the British Parliament. In spite of this, there was a malicious angle to Hobbes’ views (Gert, 2013:34). For example, his theory of human n ature was that the inherent state of man was to be in conflict. In fact, Hobbes held this view so strongly that he termed the theory of peaceful times as nothing more than the absence conflict. In other words, his opinion was that the perpetual clashes between men, households and governments was as inherent and natural as sunset (Gert, 2013:14). Hobbes’ opinion was that mankind, by his true nature, is evil, conceited and ready kill another man because that is what mankind does. This notion resulted in what ultimately became the foundation of today’s contemporary conservative philosophy (Bunce, 2013:16). With this in mind, how can

Human Resources Management Essay Example | Topics and Well Written Essays - 2000 words - 3

Human Resources Management - Essay Example The organisational structure in PM is hierarchical, whereas, the organisational culture in HRM is flexible based upon the business requirements. The training process in PM is limited to non-managerial staff only while in HRM the process involves all key employees within an organisation including non-managerial staff as well. The outlook of employee relations in PM is ‘pluralist’, which involves low trust however, employee relation outlook in HRM is ‘unitarist,’ which involves high extent of trust. In addition, PM is inclined towards reducing the overall cost of HR on the other hand HRM is inclined towards optimum utilisation of HR and controlling the cost associated with it (Henderson, 2011). HRM function at ASDA plays a key role in meeting the long term purpose of the organisation. Workforce planning is the primary function of HRM at ASDA, which determines the workforce requirements both in present and future context. ASDA also promotes employment opportunities through its recruitment and selection function of HRM. Training and performance appraisals are the most vital part of HRM at ASDA, which influences employee performance and their productivity level. Furthermore, employee acknowledgment and motivation is included in the HRM function, which helps in contributing towards the long term strategy of the organisation (Wilton, 2010). HRM as mentioned above plays a key role in workforce planning wherein the actual requirement of workforce is determined in the organisation. In addition, HRM has the responsibility of recruiting employees in the organisation and training them in an appropriate manner to enhance their skills as per the business requirement. Performance appraisal and employee motivation are the key roles of HRM in ASDA, which helps in alleviating the performance along with the productivity level of employees through employee